The World of Scale
We Have a Mission
Our mission is to bring you the best out of both worlds of lure- and fly fishing in a unique way of imagery and storytelling. We bring you gear and tackle reviews of the finest brands, that are carefully handpicked by our editorial staff. But most importantly we stand for values of sustainability and conservation as fishing should take place in a world where the diversity of life thrives and nature is unspoiled. Aquatic resources are being protected for their own sake by us fisherwomen and men, so the spirit of fishing that unites us all will fulfill and enrich our lives.