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The World of Scale

SCALE MAGAZINE provides entertainment and information to the sophisticated world of degenerate fishing enthusiasts. We share a passion for the water and the wild, whether we are freezing our asses off in waders or sitting pretty in a beach lounger with a surf rod in one hand and a beer in another. Should you share our troubled addiction to fishing, have an interest in conservation, or have a fetish for dudes grinning while holding beautiful aquatic monsters: join us, follow along, or give us a shout if you have something cool to share. We are here for you, unless we are fishing at the moment, in which case please fuck off until we get back to you.
 
Love,
The SCALE Boys

We Have a Mission

Our mission is to bring you the best out of both worlds of lure- and fly fishing in a unique way of imagery and storytelling. We bring you gear and tackle reviews of the finest brands, that are carefully handpicked by our editorial staff. But most importantly we stand for values of sustainability and conservation as fishing should take place in a world where the diversity of life thrives and nature is unspoiled. Aquatic resources are being protected for their own sake by us fisherwomen and men, so the spirit of fishing that unites us all will fulfill and enrich our lives.

This is us

Ben Chadwick

Ben Chadwick

Head of Sales
Frank Becker

Frank Becker

Director of Photography
Frank Steinmann

Frank Steinmann

Editor, Photographer & Head of Conservation
Stefan Alt

Stefan Alt

Founder of Scale Magazine, fly fisherman by conviction, outdoor enthusiast by passion
Stefanie Oldhaver

Stefanie Oldhaver

Design & Layout